Cara Via, mom of two young boys and wife to a very supportive man, made the brave decision to leave her long time corporate career and pursue her dream. She knew with certainty her revolutionary idea would help parents everywhere.



As a Halloween enthusiast, Cara only feared one thing on Halloween: the dreaded candy battle about to occur the day after a long night of trick-or-treating. The meltdowns, sneaking of candy, and the excessive amounts of sugar being consumed and sticking to those poor little teeth…  even the scariest Halloween ghouls would be afraid! 



To keep the battles low and the fun of Halloween high Cara created a simple and healthier solution to the candy dilemma: Halloween Holly. This Halloween superhero rescued the Via family and has since helped many other families easily conquer the piles and piles of sugary candy too.




Cara and Halloween Holly  have appeared on NBC 4, WJLA7 TV- ABC affiliate, WUSA9 TV- CBS affiliate, WHAG (local cable) and WTOP radio. Plus, she has been featured in  many articles and blogs.   Cara is also the  proud recipient of the prestigious Mom's Choice Award 2017, The Made It Awards 2017 and the 2016 PCFSN Community Leadership Award.  Please check out our PRESS page.




   Cara Via
Creator & Author
2016 PCFSN Community Leadership Award Recipient
 (President's Council on Fitness, Sports & Nutrition)